About Very Ashley

For The Beauty
& The Boss

For the woman who is both the beauty & The Boss of her life.

At Very Ashley, our passion is dressing women who lead unapologetically vibrant, feminine lives. We proudly curate a selection of apparel to serve the woman whose wardrobe should match her elevated lifestyle—wherever she goes. Led by owner and stylist Ashley Jefferson, our boutique showcases a variety of looks for any occasion, from networking luncheons to date night, for the chic, luxury-minded mogul.

We believe our versatility is our strength—which is why we source our collections and pieces from a handpicked, diverse network of designers. Housing a wide array of brands, Very Ashley features established fashion mainstays such as Steve Madden and French Connection as well as independent clothiers like Azi Blas and Talia Addie. Whether you have a taste for one-of-a-kind couture or are looking for the perfect brunch outfit, Very Ashley caters to every style with a just-right touch of personality.

2019 - Grand Opening

Very Ashley opened on July 8, 2019 in Stony Point Fashion Park, a shopping mall in Richmond, VA.

2020 - The Pandemic

2020 was a difficult year for most people. And Very Ashley was amongst the number of businesses that had to close down in March of that year. Luckily, the brand was able withstand the storm by selling creative masks online and then later, by hosting private, in-store, single client only shopping experiences.

2021 - Very Ashley Angels

In 2021, The Very Ashley Angels was presented to the world. 20 of Virginia's most elite runway and photography models were selected to represent the Very Ashley brand. The collection of models have proven to be top tier, as several have gone on to model for national brands and publications including Vogue, Sassy Jones, Harpers Bazaar and more.

2021 - VA Style Magazine

The premier issue of VA Style Magazine (Very Ashley Magazine) was released. Published twice a year (Spring/Summer and Fall/Winter) the full-glossy magazine highlights Virginia's most fashionable BOSS men and women.

2022 - Philanthropy

Fashion & Philanthropy Events

A series of fashion shows was created to raise money for local non-profit organizations.

Youth Entrepreneurship Program

In partnership with the Metropolitan Business League, Very Ashley offers entrepreneurship classes to middle school and high school students.

2023 - Very Ashley Lynchburg

Very Ashley opens a store in Lynchburg, VA for Summer 2023.

December 2023
The Flagship
Very Ashley opens their brand new flagship location in Short Pump Town Center Mall, Richmond, VA.